Say Goodbye to Cold Calls

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Leverage social media to find, relate to, and engage prospects -- without
picking up a phone.

Learn how.
http://e.marketingprofs.com/a/tBSJjVvAJaJZfB806d9Ns8735Mk/download

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Take an Evolutionary Step Forward

There's tough competition out there, making it harder than ever for sales to
do its job. The competition isn't another sales team or an innovative
product. It's today's highly informed and social customers. How can sales go
head-to-head with these savvy shoppers? The answer is social selling.

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HootSuite's informative whitepaper, "Social Selling in B2B Sales," outlines
tips and best practices for this evolutionary step forward in selling. When
combined with traditional sales methods, social can increase productivity
and success, creating more wins and driving revenue.

Download this whitepaper now to learn:

* The four pillars of social selling

* How social changes the traditional sales funnel

* Why social media education is so important

* Tips for finding the right social sales technology

* And more

It's predicted that within the next two years, 60% of companies will have
adopted social business practices in their sales functions. Don't be left
behind.

Download this whitepaper today.
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Use Pinterest, Instagram to Engage | SMS Best-Practices | Paid vs. Organic Search | Angry Walnuts

Use Pinterest, Instagram to Engage | SMS Best-Practices | Paid vs. Organic
Search | Angry Walnuts

In This Issue:

* How-To: Use Pinterest and Instagram to Build Customer Relationships
* Quick Take: 11 SMS Marketing Best-Practices for Text Messaging Campaigns
* PRO Favorite How-To Guide: Build Your Content Factory: Must-Have Tools
* Podcast: Angry Walnuts & 'ZERO--The End of Prostate Cancer' CEO Bearse
* Survey Says: Paid Search vs. Organic Search: Which Converts Better?
* My View: Social Is Now the Most Important Search Ranking Factor

Read this issue on the Web. Just follow this link:
http://e.marketingprofs.com/a/tBSJz63AJaJZfB806lnNs87357W/webview

Check Out the Latest Posts From the HubSpot Marketing Blog

Hi there, Just sending over your daily roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy! Advertising Loses More Jobs Than Any Other Industry By Dan Lyons, Sept. 4, 2013, 3:30 p.m. Here's a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They're all working in areas where Read more » How to Convert Casual Blog Visitors Into Dedicated Subscribers By Pamela Vaughan, Sept. 4, 2013, 12:30 p.m. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you've been consistently blogging for a while, you probably have all the business blogging basics down pat. So wouldn't it be great if you could take your blogging to the next Read more » How to Integrate Inbound Marketing With a Traditional Sales Team By Todd Hockenberry, Sept. 4, 2013, 11:08 a.m. For those of us immersed in the world of inbound marketing, it's easy to understand how inbound tactics can have a major impact on a company's bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last Read more » 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] By Ginny Soskey, Sept. 4, 2013, 8 a.m. When people come to your Facebook Page, where do you think they first look? I'll give you a few hints. It's a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now ... it's your Facebook Cover Photo! Read more » Adjust How You Think About Content (It Could Actually Lessen Your Workload) By Michelle Bodnar, Sept. 3, 2013, 6 p.m. Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many. Read more »

Content Logic, Emotion | Newsletter Benchmarks | LatAm Digital Users | Transparency and Content

Content Logic, Emotion | Newsletter Benchmarks | LatAm Digital Users |
Transparency and Content

In This Issue:

* How-To: In Content Marketing, 'People Buy on Emotion and Rationalize With
Logic' Is a Mistake (Part 2)
* Survey Says: Email Newsletter Benchmarks: Opens, CTRs, Subject Lines
* PRO Seminar: Key Digital Trend Currents Shaping Business
* Infographic: The Latin American Digital Consumer: Opportunities for Brands
* My View: Marketo's Jon Miller on Being Transparent and Creating Content

Read this issue on the Web. Just follow this link:
http://e.marketingprofs.com/a/tBSEiYPAJaJZfB80knBNs8735hj/webview

Check Out the Latest Posts From the HubSpot Marketing Blog

Hi there, Just sending over your daily roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy! Why Sales Is Going Inbound: Introducing Signals By Brian Halligan, Aug. 20, 2013, 3 p.m. I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It's in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I'm constantly amazed by is just how much has changed from when I started my Read more » Did You Make an Impact? How to Tell Your Nonprofit's Story By Mike Spear, Aug. 20, 2013, 1:30 p.m. At the heart of every nonprofit's ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. The further we progress in the information age, the savvier donors become, and the greater the "return" they expect to see on their charitable investments. More and more, it's become essential for nonprofits to Read more » What Is CRM? [FAQs] By Dan Lyons, Aug. 20, 2013, 11 a.m. We talk a lot about using your blog to answer questions your customers have. And in that spirit, we've been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today's question of the day: What is CRM? Read more » The Go-to Guide to Creating Email Newsletters People Actually Read By Ginny Soskey, Aug. 20, 2013, 8 a.m. Most marketers have been there -- you're sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just "stay top-of-mind" for your target audience, and someone decides there's a solution that can solve all of those problems at once: an email newsletter! And then suddenly it's you that's been chosen to Read more » How One Social Media Marketer Can Manage Millions of Fans and Followers By Lisa Toner, Aug. 19, 2013, 5 p.m. There are many challenges that a social media manager has to face head on in today's world. Not only do you need to educate, respond, monitor, and engage your followers, but there's also often an expectation that you will be switched on 24/7.  That's why many of our fans are surprised when they hear that HubSpot's social presence all Read more » You can change your email frequency preferences here, and download our free Newsstand app here! INBOUND 2013 is just around the corner. Are you coming? Learn more. Follow HubSpot

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