| | | | | | | | | | | | | | Why Sales Is Going Inbound: Introducing Signals | By Brian Halligan, Aug. 20, 2013, 3 p.m. | I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It's in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I'm constantly amazed by is just how much has changed from when I started my
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| Did You Make an Impact? How to Tell Your Nonprofit's Story | By Mike Spear, Aug. 20, 2013, 1:30 p.m. | At the heart of every nonprofit's ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. The further we progress in the information age, the savvier donors become, and the greater the "return" they expect to see on their charitable investments. More and more, it's become essential for nonprofits to
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| | The Go-to Guide to Creating Email Newsletters People Actually Read | By Ginny Soskey, Aug. 20, 2013, 8 a.m. | Most marketers have been there -- you're sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just "stay top-of-mind" for your target audience, and someone decides there's a solution that can solve all of those problems at once: an email newsletter! And then suddenly it's you that's been chosen to
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| How One Social Media Marketer Can Manage Millions of Fans and Followers | By Lisa Toner, Aug. 19, 2013, 5 p.m. | There are many challenges that a social media manager has to face head on in today's world. Not only do you need to educate, respond, monitor, and engage your followers, but there's also often an expectation that you will be switched on 24/7. That's why many of our fans are surprised when they hear that HubSpot's social presence all
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