Check Out the Latest Posts From the HubSpot Marketing Blog

Hi there, Just sending over your daily roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy! Advertising Loses More Jobs Than Any Other Industry By Dan Lyons, Sept. 4, 2013, 3:30 p.m. Here's a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They're all working in areas where Read more » How to Convert Casual Blog Visitors Into Dedicated Subscribers By Pamela Vaughan, Sept. 4, 2013, 12:30 p.m. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you've been consistently blogging for a while, you probably have all the business blogging basics down pat. So wouldn't it be great if you could take your blogging to the next Read more » How to Integrate Inbound Marketing With a Traditional Sales Team By Todd Hockenberry, Sept. 4, 2013, 11:08 a.m. For those of us immersed in the world of inbound marketing, it's easy to understand how inbound tactics can have a major impact on a company's bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last Read more » 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] By Ginny Soskey, Sept. 4, 2013, 8 a.m. When people come to your Facebook Page, where do you think they first look? I'll give you a few hints. It's a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now ... it's your Facebook Cover Photo! Read more » Adjust How You Think About Content (It Could Actually Lessen Your Workload) By Michelle Bodnar, Sept. 3, 2013, 6 p.m. Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many. Read more »