| | Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action | By Anum Hussain, March 22, 2013, 12:39 p.m. |  I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too ...
Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. You know, by including a shortened link in the caption void of copy that suggests you should click it. | |
| How Opting People OUT Can Actually Improve Your Email Marketing | By Juliette Kopecky, March 22, 2013, 9 a.m. |  The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign.
That's right, they run an automated email opt-out campaign. What makes this campaign stand out from the crowd is that Fab isn't just emailing their unengaged contacts to see if they want to change their preference settings ... they're straight up opting people out of their emails. Whoa. Bold move, guys. | |
| 9 Guaranteed Ways to Make Industry Events Worth Your While | By Rachel Sprung, March 21, 2013, 2 p.m. |  In 2012, one industry raked in $13 million in revenue.
Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 billion in revenue. Know who I'm talking about? That's right, the event and trade show industry is the one rollin' in dough. Now ask yourself ... how much of that money came from attendees clutching a stack of business cards, floating around aimlessly looking for a sense of purpose and brochures to fill their swag bags? | |
| | The HubSpot Culture Code: Creating a Company We Love | By Dharmesh Shah, March 20, 2013, 1:53 p.m. | 
We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. As we iterate on this living document, you can always find the latest and greatest version by going to CultureCode.com. | |
| Why I Hired the Fake Steve Jobs | By Mike Volpe, March 20, 2013, 9 a.m. | 
HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. | |
| The Power of Marketing Personalization in President Obama's Re-Election | By Steve Hall, March 19, 2013, 4:30 p.m. | 
Content is king, right? Everybody says that, so it must be true ... right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. | |
| 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | By Jessica Meher, March 19, 2013, 12:35 p.m. | 
Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. | |
| How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | By Katie Burke, March 19, 2013, 9 a.m. | 
The end of the first quarter of 2013 is upon us, and if you're looking to grow your business this year (and who isn't!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity? | |
| How Your Nonprofit Should Be Using Content to Emphasize Donor Impact | By Taylor Corrado, March 18, 2013, 2 p.m. | 
To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, and colleagues. | |
| 7 Lessons From the World's Most Captivating Presenters [SlideShare] | By Marta Kagan, March 18, 2013, 9 a.m. | 
It's 7:54 on a frigid January morning in San Francisco. You're waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you're comfortably seated in a giant auditorium that's crackling with anticipation. | |
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