| | | | | | | | | | | | | | The Ultimate Guide to Attending INBOUND 2013 | By Rachel Sprung, Aug. 5, 2013, 4:34 p.m. | In two short weeks, we're excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it's a lot of work to organize an event like that ... but attending an event -- any event -- isn't always a piece of cake, either. Some people have trouble securing budget and time off from
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| Let's Get Personal: Why We Need to Market to Individuals, Not Audiences | By Ranjan Roy, Aug. 5, 2013, 1 p.m. | "Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber's past viewing." That's what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations.
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