Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we're definitely into that.
By now, you've heard the term "personas" -- or "buyer personas" -- and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You've most likely already started to plan out how to create these buyer personas, which people on
Magazines, newspapers, TV stations, radio stations, and online publishers -- let's call them media companies -- have been producing news content for years, with the aim of attracting an audience. Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of
Magazines, newspapers, TV stations, radio stations, and online publishers -- let's call them media companies -- have been producing news content for years, with the aim of attracting an audience. Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of
