| | | | | | | | | | | | | | How to Create Clickable Links in SlideShare Presentations [Quick Tip] | By Ginny Soskey, July 9, 2013, 2:23 p.m. |  This situation sound familiar? You're clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, "Click here to learn more!" You're intrigued, so you click the blue, hyperlinked text ... then nothing happens. Ugh.
As a user, you think "How careless of them to forget to include the link!" But chances are, most marketers creating SlideShares aren't even aware these links are broken. 
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| How to Tackle the Most Common B2B Sales Objections | By Ginny Soskey, July 9, 2013, 8 a.m. |  Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You've done your research, prepared for a phone call or demo, and then you're hit with the but. "Your product is great and all, but I don't have the money for it." Or, "I could easily use what you're selling, but my boss won't agree to it." Ugh. After all your hard work, it can feel like you've hit a brick wall.
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