| | | | | | | | | | | | | | | How to Harness the Power of Data to Elevate Your Content | By Meghan Lockwood, June 28, 2013, 12:30 p.m. | If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: "I 'feel' it's the right thing to do," or, "48% of marketers are increasing their inbound budgets this year, and it's the third year in a row the industry is expanding at almost a 50% rate. We need to capitalize on this trend."
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| The Ultimate Editing Checklist | By Pamela Vaughan, June 28, 2013, 8:30 a.m. | As we all know, content creation isn't as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this.
From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process. Unfortunately, it's that last one that often gets undermined/rushed through/swept aside, as content creators hurry to get things out the door. 
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