| | | | | | | | | | | | | | Transitioning to Inbound: A Recipe for Long-Term Success | By Michael Lieberman, June 26, 2013, 4 p.m. |  Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change -- and leaders need to make it comfortable for employees to embrace it, too.
Anyone who has ever adopted an inbound marketing program knows supporting this 
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| OMG! Arianna Huffington Is Speaking at INBOUND | By Dan Lyons, June 26, 2013, 11:30 a.m. |  Well, that title pretty much says it all. We're thrilled to report that Arianna Huffington will be giving a keynote address at this year's INBOUND conference in August.
HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist Leslie 
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| | What You Missed Today: June 25, 2013 | By Corey Eridon, June 25, 2013, 7:30 p.m. |  Anyone been to Google today? It's paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word "gaudy," according to some in my friend circle). If you haven't Googled yet today, the image is to the right -- now you'll
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Designing an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So ... how schooled are you in the concept of 
