| | | | | | | | | | | | | | 9 Insider Tips for Native Advertising That Actually Works | By Dan Lyons, June 17, 2013, 2 p.m. | Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.

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