MarketingProfs B2B Forum 2013
October 9-11, 2013
Westin Copley Place | Boston, MA
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/conference
MarketingProfs' B2B Marketing Forum speaker and program advisor Tim Washer
shares his marketing choices.
View this on the Web:
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/webview
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Tim Washer Chooses His Own Marketing Adventure
Choose yours at B2B Marketing Forum
It's no secret: Tim Washer is our favorite B2B funny man.
Webby -- nominated video producer and corporate humorist by day,
MarketingProfs' B2B Marketing Forum program advisor by night, he personifies
the new breed of B2B marketer who chooses to break free of corporate taboos
and experiment with business communications.
Learn more:
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/conference
We recently spoke with Tim about how he overcomes creative blocks, what he
finds inspiring, and what he's choosing for his own B2B marketing this year:
What do you do to get inspired?
My best ideas always come during my spinning class. Maybe because I'm
getting more oxygen to the brain, or maybe because I'm supposed to be
focusing on something else. Usually, the moments when I need inspiration the
most are when I'm being criticized for taking risks and doing things
differently. I find that watching "Moneyball" is encouraging in those dark
moments.
What challenge have you faced lately, and how did you choose to resolve it?
I've had two recent tough challenges that are a little too personal to share
details. But they have reminded me that, even though I may sometimes be
reluctant to ask friends for advice and help, they are always more than
willing. And I am consistently surprised at how helpful their wisdom and
guidance is. It always helps me to have faith that everything will work out
for the best.
How do you break through a creative block?
If spin class doesn't work, I'll head to a beatnik coffee bar and try an
approach my high school Latin teach taught me: web brainstorming with pen
and paper. Sometimes, getting away from the blank screen for a while and
watching a favorite movie or even a few YouTube clips helps to restore the
creative energy.
What marketing tactic would you choose if you could only have one? And why?
Comedy videos. The world needs more laughter, so why not create it with our
marketing content?
Are you ready to get creative with your marketing? Join Tim Washer and
hundreds of your fellow B2B marketers at MarketingProfs' B2B Marketing
Forum, October 9-11 in Boston. Tim will be presenting "Creating Video
Content Through Improv," a limited seating, interactive discussion group on
Friday, October 11. Don't miss out!
Register now:
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/conference
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Current Prices
Rates go up July 16
Conference Pass
Basic member: $1,295 ($400 off)
PRO member: $1,095 ($600 off)
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/reg
Pre-Conference Workshops
Single Workshop: $395
Two Workshops: $595
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/reg
B2B On-Demand
$95 - special price for in-person attendees only!
http://e.marketingprofs.com/a/tBRuzzvAJaJZfB8zTVRNs8735CG/reg
Contact us about group and enterprise registration options.
mailto:groups@marketingprofs.com
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Creating Video Content Through Improv
October 11, 9:15am-10:30am
Instructor: Tim Washer
Bring your product or marketing topic to this interactive session and leave
with a comedy video script outline. You'll learn everything you need to know
about improv comedy, how to apply those principles to generate concept ideas
for videos, and simple inexpensive ways to produce them. You'll discover how
your customer pain points are a wonderful place to start to create a funny
concept, and how and why it's one of the strongest ways to build rapport and
community with your audience. Plus, we'll discuss other approaches to
ideation, and why you should never use the term ideation.
