Thursday, March 7, 2013

Content and Customer Lifecycle | Great Storytelling | Marketing Measurement Errors | Mobile Video

Content and Customer Lifecycle | Great Storytelling | Marketing Measurement
Errors | Mobile Video

In This Issue:

* How-To: Managing Marketing Content Across the Customer Lifecycle
* Video: Elements of Great Storytelling
* PRO: Author Dan Pink: Everything You Learned About Motivation Is Wrong
* Quick Take: Five Common Errors in Marketing-Performance Measurement
* Survey Says: Video Viewing via Mobile Doubles; Live Content Still Favored
* My View: Six Questions to Ask Yourself About Your Online Billing Process

Read this issue on the Web. Just follow this link:
http://e.marketingprofs.com/a/tBROKyiAJaJZfB8xOSTNs8735jT/webview