The second you think you've figured out the social media
landscape, it's changed again. Even experienced social media
professionals constantly adapt to keep up with the latest trends
and best practices.
Having a comprehensive, up-to-date guide can help. But there
hasn't been a standard syllabus that covers the essentials of
great social programs--until now.
The Spredfast Social Business Textbook
http://e.marketingprofs.com/a/tBRsIDLAJaJZfB8y$Q-Ns8735U6/alrt2
gets back to the basics. It describes important fundamentals,
recommends real-world strategies, and provides examples from top
brands like AT&T, Starbucks, Whole Foods, USA Today, and REI.
This free 40-page e-book provides in-depth coverage of the
following topics:
- Social Listening
- Social Organization & Governance
- Orchestration
- Measurement
- Creating Social Content
- Segmentation and Targeting Social Audiences
- Social Engagement & Community
- Paid/Owned/Earned
"The Social Business Textbook"
http://e.marketingprofs.com/a/tBRsIDLAJaJZfB8y$Q-Ns8735U6/alrt2
should be required reading for any social media professional.
Download it now and get the resources you need for your next
successful social initiative.
http://e.marketingprofs.com/a/tBRsIDLAJaJZfB8y$Q-Ns8735U6/alrt2
