Monday, June 3, 2013

Check Out Today's Posts From the HubSpot Marketing Blog

HubSpot Inbound Marketing Blog

Hi there,

Just sending over your daily roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy!

The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do

By Dan Lyons, June 3, 2013, 4:30 p.m.

elon-musk-teslaTesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he's turned it into one of the hottest companies in the world.

Where Do Marketers Get Leads? [Data]

By Sara Davidson, June 3, 2013, 1:30 p.m.

lead-generation-data-2013-2Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it'd be a good idea to back up a little bit and look at not just where customers come from -- but where leads come from. After all, that's where it all starts, right?

10 Lessons From Steve Jobs That Every Marketer Must Learn

By Dan Lyons, June 3, 2013, 11:35 a.m.

steve jobs photoSteve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world ... but he didn't look that great on paper. He wasn't an engineer. He couldn't write a line of code. He didn't have an MBA. He had no college degree at all. He wasn't a great manager, in the conventional sense.

5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

By Katie Burke, June 3, 2013, 9 a.m.

Halligan_Twitter-1Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers.