| | | | 10 Lessons From Steve Jobs That Every Marketer Must Learn | By Dan Lyons, June 3, 2013, 11:35 a.m. | Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world ... but he didn't look that great on paper. He wasn't an engineer. He couldn't write a line of code. He didn't have an MBA. He had no college degree at all. He wasn't a great manager, in the conventional sense.

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| 5 Ways CEOs Can Be Interesting on Twitter [SlideShare] | By Katie Burke, June 3, 2013, 9 a.m. | Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers.

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