Wednesday, May 15, 2013

Check Out Today's Posts From the HubSpot Marketing Blog

 

HubSpot Inbound Marketing Blog

Hi there,

Just sending over your daily roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy!

NPS for Marketing: An Interview With the Creator of the Net Promoter System

By Mike Volpe, May 15, 2013, 2 p.m.

Fred-Reichheld-207We're big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you're unfamiliar with NPS, it's a customer loyalty framework that evaluates, on a scale of 0-10, the degree to which people would recommend your company/product to others. 

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

By Katie Burke, May 15, 2013, 9 a.m.

retro-classroom-chairsIn the older days of marketing, most interview questions revolved around a marketer's knowledge of marketing principles like "The 4 Ps" and how he or she could apply that knowledge to case questions in an interview setting.