Check Out This Week's Posts From the HubSpot Marketing Blog

Hi there,

Just sending over your weekly roundup of the latest and greatest from HubSpot's Inbound Marketing Blog. We hope something tickles your fancy!

10 Brands Whose Visual Facebook Content Tickles Our Funny Bone

By Corey Eridon, April 26, 2013, 2 p.m.

Okay I'm just gonna say it. It's Friday. It's finally nice out (at least in my neck of the woods). And I'm having a hard time concentrating.

Sooo ... I may have floated over to my Facebook tab a couple of times looking for some yuk yuks.

11 Clever Ways to Nurture Leads With Your Business Blog

By Pamela Vaughan, April 26, 2013, 9 a.m.

swiss-army-knife When it comes to the role of business blogging in inbound marketing, there's no question that it fits quite nicely into the 'Attract' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website.

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

By Pamela Vaughan, April 25, 2013, 2 p.m.

If you're anything like me, you love LinkedIn not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone's favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

By Lindsey Kirchoff, April 25, 2013, 9 a.m.

We've all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we've even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren't we forgetting something?

Selling to Cyborgs: Marketing in the Age of Google Glass

By Dan Lyons, April 24, 2013, 2 p.m.

google-glass A few years ago, Scott Adams (the "Dilbert" guy) wrote a somewhat provocative blog post in which he argued that if you're carrying a smartphone with you at all times, then you've basically become a kind of cyborg. Adams posited that the smartphone represents an "exobrain" that augments the power of your feeble biological brain.

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]

By Mike Volpe, April 24, 2013, 9:05 a.m.

At HubSpot, we have definitively strong opinions about inbound marketing, but we're always interested in learning what the larger marketing community has to say about the matter. Every year since 2008, we've asked organizations small and large -- and from around the world -- to provide insight into what inbound marketing means to them and their companies.

Facebook Launches New Mobile Design for Business Pages

By Pamela Vaughan, April 23, 2013, 4 p.m.

If you're the proud owner of a Facebook business page, your page's mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.

What Does a Content Career in Marketing Look Like?

By Corey Eridon, April 23, 2013, 1 p.m.

shakespeare I graduated from college with a degree in Renaissance literature and European history.

Needless to say, I was qualified for nothing.

But I thought maybe a career in academic publishing made sense, and wouldn't be that hard to come by.

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

By Pamela Vaughan, April 23, 2013, 9 a.m.

edgerank-description Aaah ... the elusive EdgeRank algorithm. So powerful, yet so misunderstood.

But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages.

20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]

By Hannah Fleishman, April 22, 2013, 2:04 p.m.

marketing-pearls Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn't (or at least we don't want it to be).

7 B2B Companies to Admire for Exceptional Visual Content

By Ginny Soskey, April 22, 2013, 9 a.m.

6282476027_d203c9251d_z Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter.