| | A Marketer's Guide to Understanding Statistical Significance | By Juliette Kopecky, April 12, 2013, 2 p.m. |  Have you ever presented results from a marketing campaign and been asked "But are these results statistically significant?" If you were feeling snarky, you might have responded "Well, the results are different from what we saw before. Isn't that significant?"
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| The Biggest Mistake Marketers Make ... | By Mike Volpe, April 12, 2013, 9 a.m. |  ... is to assume people know something about them.
Don't assume people know what your company does when they're watching a video on a deep page on your website. Don't assume they saw your last product press release before reading the new one. Don't assume they are sick of your message or positioning just because you are. 
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| | | Why Your Keyword Strategy Is Incomplete Without User Intent | By Jayson DeMers, April 10, 2013, 2:13 p.m. |  Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.
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| 27 Time-Saving Tools and Tricks to Be a More Productive Marketer | By Meghan Keaney Anderson, April 10, 2013, 9 a.m. |  Today's marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and "busy" is the most common response to "How are you?" If this sounds familiar, you're probably faced with a conundrum: You can't get in any earlier. You can't stay much later. And sleeping any less would qualify you for full-on zombie citizenship.
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| | What Every Marketer Should Know About Hiring a Freelance Designer | By Katie Burke, April 9, 2013, 9 a.m. |  The old saying, "you never get a second chance to make a first impression" is certainly true when it comes to your brand. The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Maybe your company's creative team is 20 people deep.
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| How to Tell if That Industry Event Is Really Worth Your Money | By Rachel Sprung, April 8, 2013, 2 p.m. |  In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy.
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| 7 Steps to Transforming Into an Inbound Agency | By Patrick Shea, April 8, 2013, 9 a.m. |  You can't teach an old dog new tricks.
But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We've seen it done time and again. 
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| LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week | By Desmond Wong, April 7, 2013, 9 a.m. |  There are so many changes in the world of marketing that it feels almost impossible to keep up. Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren't sprinting to release something new. This week is no different.
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| And while we have your attention, we thought you also might like to check out this week's featured offer ... 
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Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 
I just returned from Michael Stelzner's 
Remember the good ol' days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, 
