| | | The Top 8 Priorities for Any One-Man Marketing Team | By Ginny Soskey, April 5, 2013, 9 a.m. |  When you're the Jack or Jill of all trades at your company, it's hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that's not how real life works. Especially for a small business.
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| Everything Marketers Should Know About Secondary CTAs | By Pamela Vaughan, April 4, 2013, 2 p.m. |  Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don't say "variety is the spice of life" for nothin'! So why not transfer this common knowledge about people's love for options over to your marketing and give your visitors and prospects some choices, too?
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| | Why You Might Want to Be More Negative in Your Marketing | By Corey Eridon, April 3, 2013, 2 p.m. |  Ever wake up on the wrong side of the bed?
Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark. 
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| Why the Blog Post Is the New Ad Unit | By Steve Hall, April 3, 2013, 9:02 a.m. |  Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.
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| HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets | By Dan Zarrella, April 2, 2013, 2 p.m. |  I love data. I've spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.
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| A Simple Explanation of the Math Behind 7 Common Marketing Metrics | By Ryan Ghods, April 2, 2013, 9 a.m. |  There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. How? I figured we could start by explaining the math behind some common metrics we use every day -- or at least every month.
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| | HubSpot Launches Visionary New Product for Targeting Prospects | By Mike Volpe, April 1, 2013, 8 a.m. |  Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we've built our business on building software that helps our customers create marketing people love.
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I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can 
