Google Analytics Tips: Get your website to click with customers

See how well your site is working for you.         Capture your audience's attention. Most people decide within a few seconds if a website is useful to them. Use these tips to see which content on your site turns visitors into customers.       Give people what they want Customers come to your website with a simple goal: to find what they're looking for. And if they don't find it, they'll look elsewhere. Get more sales or leads by putting relevant information front-and-center. Visit the All Pages report in the 'Content' section of your Analytics account to find out what content clicks most with your customers. You'll see: • Which of your website pages are most popular • Where people spend the most and least time on your site • Which pages users leave your site from (i.e. have a high 'bounce' or 'exit rate') Test for success Improve the performance of important pages on your site by using Content Experiments. Try out two different versions of a page to see which one drives more sales or leads–for example, if you want to get more leads through your sales team, test a version with the 'Contact Us' button featured more prominently.   Google Consumer Surveys is a quick and easy way to ask basic market research questions, like: What matters more to you: product price or free shipping?           Happy analyzing, The Google Analytics Team         © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Do you have more than one website profile in your Analytics account? Switch between them easily by clicking on the drop-down menu in the upper-lefthand corner of your screen.